Differentiating between apperceptive agnosia and associative agnosia

Differentiating between apperceptive agnosia and associative agnosia Ans. According to Campbell, DeJong and Haerer, agnosia refers to the loss or impairment to know or recognize the meaning or import of a sensory stimulus, even though it has been perceived (Campbell et al., 2005, p.91). Numerous types of agnosia has been reported till now, like finger agnosia, visuospatial agnosia, optic agnosia , apperceptive and associative agnosia to name a few. The following essay discusses the last two forms. Apperceptive and associative agnosia was originally distinguished by Lissauer in Andrewes in 2001. Apperceptive agnosia is identified as failure in perception of vision despite intact visual sensation, put forward by Lissauer It is reported that these patients are unable to identify because their perception of objects in impaired in this form of agnosia (Andrewes, 2001). However, in associative agnosia perception remains unaltered but the patient is fails to recognize what the object is (Andrewes, 2001). Associative agnosia can be rightly defined as normal percept stripped of meaning (Teuber, 1968 as cited in Andrewes, 2001, p.50) The two terms, apperceptive and associative agnosia is used in two different ways (Farah, 1990 as cited in Andrewes, 2001) The first way is to do with rare neuropsychological syndromes and closely relating to Lissauers description of agnosia (Andrewes, 2001). The second way of using the terms is much broader and includes numerous neuropsychological signs (Andrewes, 2001). Hence, it can be said, a patient may be described as showing some signs of apperceptive agnosia without actually having all the features of the clinical syndrome (Farah 1990 as cited in Andrewes, 2001, p.50). This can be better understood from the following example. Signs of apperceptive agnosia may coexist with problems in recognizing pictures from atypical views or when it is surrounded by shadows (Warrington Taylor as cited in Andrewes, 2001) in a single patient. Some of the patients may also find it difficult to correctly recognize figures which is in midst of confusing and distracting shapes (Andrewes, 2001). When signs of apperceptive agnosia exist alone in an individual then he is able to recognize the object and corresponds it with its use. For instance, if a patient sees a bucket not only he will recognize it but when it is kept in its usual /normal orientation tell its use as well (Andrewes, 2001).It is often seen that patients showing signs of apperceptive agnosia have an unaffected conceptual knowledge but knowledge of common objects in unusual orientation deters (Andrewes, 2001). Hence, it can be said that top down information about the structural features of the objects are impoverished (Andrewes, 2001, p. 50). Such patients havin g signs of apperceptive agnosia are commonly referred to as apperceptive perceptive disorders. Apperceptive agnosics have better acuity, colour and brightness differentiation skills from the other visual capabilities although their shape perception is markedly impaired (Farah Feinberg, 1997). In fact, they have very good local perception of local visual properties, it is only when they are asked to extract a structure from an image they fail (Farah Feinberg, 1997). Associative agnosics have far better visual perception than apperceptive agnosics (Farah Feinberg, 1997). For example, they are able to recognize an object from its feel or spoken definition, thus implying that the general knowledge of the object is still at place (Farah Feinberg, 1997). It should be noted that associative agnosics fail to recognize an object (by sight) when kept alone (Farah Feinberg, 1997) thus indicating towards that this is not just a naming deficit but failure to recognize an object by nonverbal means (Farah Feinberg, 1997). Associative agnosia varies from person to person. For instance, some associative agnosics may suffer from face recognition, object recognition and printed word recognition problems, face recognition is being the most common and printed word recognition being rare (Farah Feinberg, 1997). The scans (MRI and CAT) of brains of apperceptive and associative agnosics have helped in understanding the localisation of lesion in this disorder (Kemp et al., 2004). Jankowiak Albert (1994) have put forward that in apperceptive agnosia lesions are found to be localized in the posterior cerebral hemisphere including occipital, parietal and posterior temporal regions bilaterally. Unilateral lesion is also found in this agnosia however, the possibility of it is very scarce (Kemp et al., 2004). Furthermore, poisoning by carbon monoxide is a very common cause of apperceptive agnosia (Adler, 1950; Benson Greenberg, 1969; Champion Latto, 1985; Mendez, 1988; Sparr et al., 1991 as cited in Kemp et al., 2004), it is reported that carbon monoxide poisoning results in spread of large number of small lesions known salt and pepper lesions resulting in scotomas all across the visual field (Champion Latto, 1985 as cited in Kemp et al., 2004). It is believed that since apperceptive agnosia res ults from bilateral lesions, its occurrence is much rare. However, it is opined by Jankowiak Albert (1994) that due to the paucity of accurate PET scans and imaging studies confirming the localisation of lesions no concrete conclusion can be drawn at this stage (Kemp et al., 2004). Associative agnosia is an outcome of bilateral posterior lesions (Jankowiak Albert, 1994 as cited in Kemp et al., 2004). The lesions occur in the region of posterior cerebral artery whose function is to supply of blood to visual cortex and temporal lobe (Jankowiak Albert, 1994 as cited in Kemp et al., 2004). It is suggested that lesion size is a decisive factor here, as large lesions will lead to perceptual deficits; additionally, considering the symptoms it is also said that the lesions in associative agnosia might cause damage to the perceptual pathway which links visual information with stored visual memory in posterior hemisphere of either side (Jankowiak Albert, 1994 as cited in Kemp et al., 2004 ). Moreover, occurrence of associative agnosia is more than apperceptive agnosia (Kemp et al., 2004). A very useful and a practical method through which we can distinguish apperceptive and associative agnosia can be testing them on the basis of their ability to copy drawings (Kemp et al, 2004). Rey figure copying test can come very handy here. Apperceptive agnosics are unable to copy a drawing due to their impaired perception of a picture, associative agnosics on the other hand can successfully copy a drawing although they are unable to recognize what the object is (Kemp et al., 2004). However, Lissauer gave his distinction between apperceptive and associative agnosia hundred years before but it is found to closely relate to the David Marrs distinction of the two forms of agnosia given in 1982 (Kemp et al., 2004). According to Marr, apperceptive agnosia is failure to form a three dimensional picture or a representation of a object whereas in associative agnosia an individual achieves a three dimensional picture but fails to connect it to the stored knowledge of the object perceived (Kemp et al.,2004).

An Analysis of Corporate Social Responsibility (Csr)

AN ANALYSIS OF CORPORATE SOCIAL RESPONSIBILITY (CSR) VIEWS FROM MALAYSIAN COMPANIES ABSTRACTS Purpose – The aim of this paper is to explore the views of managers among Malaysian companies towards corporate social responsibility and how it influences business ethics. Design/methodology/approach – This paper analyses the views of Malaysian managers regarding corporate social responsibility. Interviews were conducted to 12 organizations in Malaysia comprising of major corporations as well as Small Medium Enterprises (SMEs).Findings – The findings reveal that out of 12 companies selected across the Klang Valley, Malaysia, seven companies execute corporate social responsibility for the sake of its brand image and good reputation. Majority of the managers interviewed agreed that corporate social responsibility should be implemented in order to contribute to the society. Originality – The literature review is expected to provide the link between conventional CSR concept with Islamic values and principles.This paper recommends companies especially in Malaysia to adopt corporate social responsibility as an ethical motivation rather than instrumental means. Keywords – Business, Ethics, Corporate Social Responsibility, Organization, Malaysia INTRODUCTION Over the last recent years, Corporate Social Responsibility (CSR) has been termed to be a significant issue within global business organisations. The core purpose of CSR is to fulfil a company’s responsibility towards its stakeholders in terms of economic, social and environment (Siwar & Md Tareq, 2009).However, the fundamental basis act of selfless contribution for the public has been tarnished and downgraded by huge corporate businesses when CSR began to be treated as a means to gain profit maximization which is driven by self-interest by enlarge. There are several meanings to define the concept of corporate social responsibility. First, CSR are the obligations entrusted upon bu siness organisations to utilise its resources efficiently in order to bring benefits to the stakeholders by fulfilling its duties as a member of the society itself (Kok et al, 2001; Adam & Zutshi, 2004).The conventional definition of CSR is derived from the concept of vicegerency in Islam according to Surah Al-Baqarah, verse 31. Albeit the concept of CSR is defined in positive aspects, it does not disregard the possibility of being carried out and practiced in an unethical paradoxical manner. Business ethics is understood to be what is acceptable and not acceptable that can be conducted in the business based on stakeholders. The main objective of this article is to focus on the perspective of Malaysian managers towards the views of CSR and how it is implemented in the organization.LITERATURE REVIEW Based on the study of our articles, CSR manifests several business benefits, namely, good image and reputation, building a positive relationship with the customers, a better recruitment a nd retention of talented employees, positive motivation in better working environment, improving financial returns and reducing CSR related risks. These benefits are measured based on the preference of (a) consumers, (b) employees, and (c) upholding the organization’s reputable name. Firstly, consumers are one of the most important stakeholders of an organization.Firms, which are socially responsible, transparent, and trustworthy, are at a better position of gaining consumer preferences (Willmott, 2001 & Mitchell, 2001; Knox & Maklan, 2004). The higher the awareness of social contribution, the more enhanced positive effects are on consumer purchase intention (Lee & Shin, 2009). The organization can also improve their consumption experience with customers by conducting CSR activities. Customers are commonly in favour to buy products from well-established companies that practice CSR activities, giving these organizations a good marketing strategy by word-of-mouth (Knox & Maklan , 2004).They believe that the company will be ethically responsible to the product and services that they produce. Thus, this increases brand loyalty from the customers. Secondly, stakeholders of an organization also consist of its employees. When a company is known for its responsible background, people will be more attracted to be given a position in that particular organization. The ethically defined practice assists the organization in attracting and retaining talented employees in order to improve organization performance Adams & Zutshi, 2004; Knox & Maklan, 2004). Besides that, Weber, (2008) agreed that CSR can also directly motivate its employees. This shows that the practise of CSR by the company enhances an ethical working environment, which will influences the motivation level of the companies employees. Moreover, CSR will diminish employee turnover. In exploring the relationship between CSR and employee turnover, Galbreath, (2010) relies on the employee justice perception s theory. The key mechanism for this theory measures an organization’s level of fairness.The firms exhibit fairness in their actions, if the firms show concern for both internal and external stakeholders through social contribution. Thus, the employees evaluate the firm as one that is just and fair. Both directly and indirectly, employees are influenced to stay and continue to contribute to the company in reaching its main goal. Following (Reich, 2007; Devinney, 2009), an organization that practices CSR would have more satisfied customers, employees, and owners, which would contribute to long-term sustainable development.Lastly, maintaining an organization’s respectable name is just as important as preserving the welfare of its stakeholders. Performing CSR in an organization helps in building a positive image and reputation (Weber, 2008; Galbreath, 2010). A good image and reputation will help the organization to gain and retain customers easily. Furthermore, CSR can al so be treated as a means to manage and minimize CSR risks of powerful consumer boycott by external parties (Weber, 2008) as well as loss of corporate reputation (Knox & Maklan, 2004).CSR can also increase corporate revenue through higher sales and market shares (Weber, 2008). These financial returns can be achieved directly by CSR-driven products or market development or even indirectly through an improved brand image and reputation. This is however, seen from a different point of view by Friedman, (1970). He argues that CSR should not be a part of an organization’s social responsibility. This was preceded by an elaboration of focusing on profit maximization as the only importance of an organization. It is rational to oppose this theory as businesses should not lace profit maximization as its only main goal, but instead take time to satisfy the stakeholders and be socially responsible (Samy, Odemilin & Bampton, 2010). From a strategic point of view, the fact that CSR benefits the firm and stakeholders will only be true if the firms conduct it efficiently. There is a difference between doing the right thing and doing things right. Conducting CSR is doing the right thing and to conduct it efficiently means doing it right. Thus, firms must ensure that they conduct strategic CSR as it brings significant business related benefits to the firm.It supports core business activities, which contributes to the firm’s effectiveness towards achieving its mission (Burke & Logsdon, 1996). The obligations of organizations regarding the practice of CSR are not extended beyond their most valuable stakeholders. Organizations are less able to set priorities among the rest, as there is no constant approach to placing importance on their secondary stakeholders (Knox and Maklan, 2004). The downside of most organizations is that they will only take notice of current social situations when there is a possibility of gaining economic returns.Devinney (2009) has discovered f ive points of natural vices, which draw attention to the major philosophical problems with CSR. Firstly, the role of corporation is only for generating profit not to solve the problems of society. This is in line with Friedman (1970), which claimed that the only responsibility of a corporation is to maximize economic returns. Next, corporation alter the societal standards based on their own demands. Although corporations have a much better understanding of the benefits and cost of practising CSR, this gives them the advantage to make sure that the most valuable constituencies are in their favour.Besides, corporations are not representing the society as a whole. Major corporations are considered to be among the urban upper middle class, which inevitably does not cater for the poor and less fortunate ones of the society. Above and beyond of that, most of corporations are socially conservative as they resist making changes towards their organization practices unless the changes will pr oduce profit to them. Lastly, CSR allows government to forgo some of their responsibilities, thus making social services provided by private companies more distinct in the eyes of the society.CSR does not ensure the ethical behavior of the company (Mostovicz, Kakabadse & Kakabadse, 2009). Instead, the common major benefits recognized by corporate management are what distinguish between an ethical or non-ethical company as organizations are forced to be at a decision point of balancing the incurring costs of CSR activities and the impact of their ethical operations for the society. From the statement underlined, we have focused our findings on the purpose of these organizations conducting CSR and their opinions on the basis of CSR being implanted in all organizations nationwide.METHODOLOGY We chose to conduct an interview in order to collect data for our study. We posed three open ended questions with 12 companies around Kuala Lumpur and the Klang Valley area because our study is to explore the view of Malaysian managers towards corporate social responsibility and the influence of business ethics. We designed our interview questions based on the literature review in order to suit the Malaysian context. The questions we used for our personal interviews were; Question 1: Does your organization practice corporate social responsibility? Question 2:What motivates your organization to execute corporate social responsibility? Question 3: Do you agree that Corporate Social Responsibility should be implemented in all organizations in the country? State your reasons why? According to the 15 articles we used, we identified that the previous studies used various methods in examining significant issues on CSR. Majority of the previous studies adopted surveying method and used literature in conducting their studies. Above and beyond, there are a few authors used other distinguished methods. First of all four authors used survey as their method of studies.Galbreath (2009) exa mined three potential benefits of demonstrating CSR; reduced employee turnover, increased customer satisfaction, and improved reputation through a survey of chief executive officers in Australia. Likewise, Lee & Shin (2009) used questionnaire survey involving Korean customers to examine the positive of CSR on customer behaviour. Further, Ditlev-Simonsen & Midttun (2010) conducted a survey with three panels: a corporate leaders’ panel, a business students’ panel and an NGO panel to clarify and compare what motivates managers to pursue corporate responsibility from positive and normative perspectives.Lastly, Siwar & Md Tareq (2009) conducted a study on relationship between concepts of Islam with the Malaysian managers’ opinion regarding CSR. They used open and close-ended questionnaire to 50 listed organizations in Malaysia including multinational, government, and nongovernment and SME companies. Secondly, using literature is one of the methods that have been used by in following studies. Abul & Hjh Salma (2009) conducted a study on the current practices of CSR of the business organization as well as Islamic Financial Institutions (IFIs).Next, Mostovicz, Kakabadse & Kakabadse (2009) explained the reason why CSR policy has failed to render organization more ethical and to purpose the concept of using CSR for improving the ethics of organization. Besides that, Devinney (2009) argued that the notion of socially responsible corporation is potentially an oxymoron because of the naturally conflicted nature of the corporation. Further, Burke & Logsdon (1996) examined social responsibility programs which create strategic benefits for firms. Lastly, Adam & Zutshi (2004) identified drivers which are forcing organization to adopt CSR and produces corporate social reports.Finally, the other remaining authors exercised distinguished methods between each other. Drews (2010) used two step approaches to measure and evaluate the benefits of CSR. First, a mea surement model is developed based on theoretical analysis. It is then applied in an in-depth case study. Next, Samy, Odemilin & Bampton (2010) adopted a quantitative analysis and exploratory approach to prove that CSR will maximize profit while satisfying the demand from multiple stakeholders. They study on CSR practices of 20 selected United Kingdom’s companies.Besides, Knox & Maklan (2004) used empirical study of CSR policy and practices across a number of multinational companies to examine the reasons why CSR reporting has a low impact on business decision making. Moreover, Holme (2010) used a representative selection of recently published articles to study deeply on practitioner review on the concept of CSR. In addition, Weber (2008) adopted a study which focuses on the question on how to measure the business impact of CSR activities from company perspectives using theoretical approach and literature as references.Friedman (1970) argued on the only social responsibility o f business is to increase its profits using his own views or reasoning. FINDINGS We have successfully conducted the interviews through three medium of communications; Personal interview, telephone call and email. This interview was conducted in the period between 3rd June 2011 and 10th June 2011. We have interviewed 12 managers around Kuala Lumpur and Klang Valley. Based on the questions posed, we succeeded in 5 companies providing substantial answers personally, 3 companies responded based on phone calls, and 4 companies offered feedback through email.The table below provides the profiles of the 12 managers that we have interviewed that comprises of major corporations and SMEs. Table 1: Summary of the profiles of the 12 managers interviewed. Manager 1 (M. 1)| MPH Bookstore| Manager 2 (M. 2)| Signature Kitchen| Manager 3 (M. 3)| Toy R Us| Manager 4 (M. 4)| Kimberly-Clark Malaysia (Kotex)| Manager 5 (M. 5)| MediBiz| Manager 6 (M. 6)| Petronas Gas Berhad| Manager 7 (M. 7)| Skrine| Man ager 8 (M. 8)| SME Bank| Manager 9 (M. 9)| Bank Islam Malaysia Berhad| Manager 10 (M. 0)| Petronas Gas Berhad (KLCC)| Manager 11 (M. 11)| TM Berhad| Manager 12 (M. 12)| Rush Hati SdnBhd| For the first part of the interview, we examined which of the following managers practiced CSR in their respectable organizations. Based on their response, M. 1, M. 4, M. 6, M. 7, M. 8, M. 9, M10, and M. 11 proceeded with a positive feedback while M. 2, M. 3, M. 5, and M. 12 answered otherwise. Question 1: Does your organization practice corporate social responsibility? Table 2: The summary the respective answers from the 12 managers on question 1.Manager 1| Yes| Manager 7| Yes| Manager 2| No| Manager 8| Yes| Manager 3| No| Manager 9| Yes| Manager 4| Yes| Manager 10| Yes| Manager 5| No| Manager 11| Yes| Manager 6| Yes| Manager 12| No| The pattern of this question is that most of the Malaysian companies practice CSR in their organizations. The second question was posed for among the 12 managers who p erformed CSR in their organizations. The question asked was to investigate the motive of their companies in executing CSR, providing with them several choices of answers for this question.M. 1 claimed that the motive of his/her company conducting CSR is solely for the benefit of the society while M. 4 stated a different answer in which the company adopts CSR in order to create a long term value for stakeholders and to build a positive reputation and brand image. M. 5 also gave the same answer on building a positive reputation and branding image. In addition to that, M. 5 also stated other two motives of his/her company executing CSR which is to do the right thing and to contribute to long term sustainable development. Next, M. sincerely admitted that his/her company conducts CSR solely for profit maximization. Subsequently, M. 7 said that the reason of his/her company implementing CSR is to build a positive reputation and brand image while M. 8 claimed that his/her company’s motive is to create long term value for stakeholder. Then, M. 9 chose two answers from the choices which includes building a positive reputation and brand image and to do the right thing. Next, M. 10 claimed that his/her company has five motives in carrying out CSR which are; profit maximization, creating long term value for stakeholders, building a ositive reputation and brand image, doing the right thing, and contributing to long term sustainable development. M. 11 then chose five motives of his/her company conducting CSR which are; profit maximization, creating long term value for stakeholder, building a positive reputation and brand image, doing the right thing and contributing to long term sustainable development. Lastly, M. 12 said that all the choices given by us are relevant motives of conducting CSR. Question 2: What motivates your organization to execute corporate social responsibility?Table 3: The summary the respective answers from the 12 managers on question 2. Manager 1| Solely for the benefit of the society| Manager 2| -| Manager 3| -| Manager 4| To create long term value for stakeholder To build positive reputation and brand image| Manager 5| To build positive reputation and brand image To do the right thingTo contribute to long term sustainable development| Manager 6| Profit maximization| Manager 7| To build positive reputation and brand image| Manager 8| To create long term value for stakeholder|Manager 9| To build positive reputation and brand image to do the right things| Manager 10| To create long term value for stakeholderTo build positive reputation and brand imageTo do the right thingTo contribute to long term sustainable development | Manager 11| Profit maximizationto create long term value for stakeholderTo build positive reputation and brand imageTo do the right thingsTo contribute to long term sustainable development | Manager 12| All Business organizations worldwide would have their own business strategies and their strategies must not get strayed or derailed from their business principles or motives that is financial leverage or pecuniary advantage so all the facts which are given as options are significant for business strategies. |To conclude, building a positive reputation and brand image is the main motive that motivates the companies to implement CSR while there are no companies that conducted CSR to resemble others. Our last question was to examine the managers’ personal views whether CSR should be implemented by all organizations in Malaysia and if yes, why it should be implemented. All the managers agreed that CSR should be implemented by all organizations in Malaysia. Above and beyond, some of the managers gave common views on the reason why CSR should be carried out. M. 1, M. 4, M. 5, M. 6, M. 8, and M. 10 have the same opinion that CSR should be executed for the sake of giving back to the society. Next, M. 2, M. 3, and M. 1 proposed that organizations should conduct CSR in order to gain goo d reputation and brand image. In addition, M. 7 suggested that CSR is a means for major corporations to work together towards a better future for society. Plus, M. 9 gave opinion that CSR should not only be practiced by the organizations that work in line with the Islamic principles but also conventional organizations. Moreover, M. 10 claimed that the concept of CSR is quite similar with the concept of zakat. Next, M. 11 also gave four other relevant reasons; to be a GLC’s CSR, to create long term value for the stakeholders, indirectly boost revenue and to be a par ahead of other corporations. Finally, M. 2 recommended that the act of CSR should be treated as a voluntary action and government plays a significant role in ensuring the prosperity of the public. Question 3: Do you agree that Corporate Social Responsibility should be implemented in all organizations in the country? State your reasons why? Table 4: The summary the respective answers from the 12 managers on question 3. Manager 1| Yes, definitely. It’s every organization’s responsibility to give back to the less fortunate. | Manager 2| Yes, for the good reputation| Manager 3| Yes, for the trust and the good reputation for the company. Customer will have the positive view towards the company. | Manager 4| Yes, because it is every organization’s duty to give back to the society.It is much more than just taking part in a long term relationship with end users but to actually contribute back to its loyal customers. | Manager 5| Yes, because organizations should give back to the society especially for those profit making ones. It also builds a sense of belonging and responsibility towards the people and the environment where the organization is established. | Manager 6| Yes. All organizations should give back to the society especially in the area that they operate. They will then get the support and acceptance of the community around them. | Manager 7| Yes, because all major corp orations must work together towards a better future for the society. | Manager 8| Yes, because it’s good to give back to the society. | Manager 9| Yes.CSR does not only limit itself to organizations that work in line with the teachings of Islam, but to all corporations which include the conventional ones. | Manager 10| In general, yes. Where possible, organization should implement CSR. For all the positive values that it created, is it to the company, employee, and community or to the receiver. CSR is about giving back to the community and contribute to the development of others. Most of organization existences depend on the surrounding community and resources e. g. oil and gas company – base on the local resources, consumers or stakeholders. A better surroundings/resources, either physically or emotionally will contribute in strengthening ones position.In line with the â€Å"Energy Received, Energy Return† value. Spiritually, CSR practices are quite similar to the zakat concept. The more you received, the more you should return. More profit you make, bigger CSR it should be. | Manager 11| Fully Agreed. Reasons as follow: a) To build positive reputation and brand image b) Being GLC’s CSR is part of our culture c) To create long term value for stakeholder d) Indirectly to boost revenue and gain customer support e) To be at par or ahead of other corporate entity| Manager 12| All Yes.Corporate social responsibility must be classified as voluntary any attempt to make it compulsory is inappropriate. The government is to be held the sole responsible for the prosperity of the public citizen of this country. | In short, all the managers agreed that CSR should be implemented into their organization and also into the other organizations worldwide. DISCUSSION Multiple organizations from various kinds of background industries differ from its perspective on the implementation of CSR as its ethical duty towards the community. From the data collec ted, we have studied rigorously the outcome of interviewing 12 managers and were able to identify companies practicing CSR as opposed to non-practicing ones.Based on empirical performance, eight managers stated that its organization successfully conducts CSR (Manager 1, Manager 4, Manager 6, Manager 7, Manager 8, Manager 9, Manager 10, and Manager 11) while the remaining four (Manager 2, Manager 3, Manager 5, and Manager 12) have not had the opportunity to perform beneficial impacts toward the society. Although the results were in favour of CSR practicing organizations, it should be highlighted that these corporations are consisted of major branded companies where as the latter comprised of Small Medium Enterprise (SMEs) corporations. Based on our research, we have discovered that non practicing CSR companies (SME’s) justifies the study conducted by Siwar & Md Tareq (2009).They uphold the theory of SME’s to be underdeveloped and still in the working progress to grasp t he meaning of CSR and of its importance to the society today. Most of the SME’s among Malaysian organizations have no solid plan and structure of performing CSR as companies’ managers are still lacking in consciousness regarding the concept of CSR. On top of that, SME’s are in doubt of how big of an impact can its organization bring to the society as they are not likely to claim themselves as â€Å"corporate† (Holme, 2010). The third and final question posed to all respective managers resulted in a unanimous response that CSR should indeed be restored and carried out in all organizations throughout the country.Among the reasons stated by all following managers, we can part the answers based on two ethical conflicting views; stressing on the importance of giving back to the community for common basic social needs versus CSR motivated organizations’ with uplifting its brand image and reputation. Results illustrate that Manager 1, Manager 4, Manager 5 , Manager 6, Manager 8, and Manager 10 agree that CSR ought to be conducted for the benefit of the society where as Manager 2, Manager 3 and Manager 11 gave answers subjected to the positive aspects of gaining customer’s trust and loyalty when an organization withstands by a good reputation. According to the latter opinion, these managers believe that customer’s brand loyalty by enlarge relies on the ethical activities performed commercially by reputable named major companies.However, the concept of contributing back to the social, economic and environment by ethical responsible corporate management contrasts the view of Friedman (1970), who claims that the only social responsibility held by a certain organization is limited to using the resources efficiently and effectively for profit maximization. Many viewpoints exist in this study, including the conceptualization of the responsibilities of firms by Carroll (1979). Among the four social responsibilities brought forw ard by Carroll (1979), this conceptualization includes the economic responsibility of an organization to generate profits, provide jobs, and create products that consumers want (Galbreath, 2010).Indirectly, this substantiates Friedman’s (1970) theory that an organization’s interest of profit maximization does not necessarily disregard their responsibility as a firm in economic terms. In comparison to corporations which utilizes CSR as a means for gaining economic returns, organizations who are opinionated to provide beneficial impact to the society are at an ethical based level because its CSR activities are solely based on doing the right thing and enhancing the well-being of a society. Relating back to Carroll’s (1979) conceptualization of the responsibilities of firms, placing importance towards the social needs of the community is the ethical responsibility to meet other social expectations, such as respecting people’s moral rights and doing what is r ight and just (Galbreath, 2010).Through our findings, we were able to recognize the evident relationship between the main priorities of the organizations purpose in the performance of CSR and the sole personal views from the managers themselves regarding the influence of CSR in today’s corporate management. We extracted that Manager 4, Manager 5, and Manager 10 shared views that did not entirely coincide with its own corporation’s perspective pertaining to the importance of CSR. They firmly deem CSR to be a social obligation for all organizations in order to contribute back to the society in spite of its own corporate motive which states gaining a positive image and reputation as its main concern.With much relevance to our research, there are ways for us to extend our studies based on an Islamic perspective. In Islam, our actions are judged by our sincere motives (niyyah). It is narrated on the authority of Amirul Mu'minin, Abu Hafs ‘Umar bin al-Khattab, radiyall ahu ‘anhu, who said: I heard the Messenger of Allah, sallallahu ‘alayhi wasallam, say: â€Å"Actions are (judged) by motives (niyyah), so each man will have what he intended.. † [Al-Bukhari & Muslim] Based on the hadith, it is compulsory to conduct our daily activities in this world for the sake of Allah S. W. T. which includes our responsibility as a vicegerent in economic terms. CSR is a manifestation of Tawhidic paradigm, serving Allah through our Fardh’ Kifayah obligations.The shahadah shows us the conditions for accepting a deed or performing an action; one, it should be for the sake of Allah because He is the only One we worship, and two, it should be in accordance with the Shariah. Employees with authority in decision making must be honest and sincere as well as ethical in their motives especially when it concerns the well being of others. According to Imam al-Harawi, there are seven types of self-desires, one of which includes seeking the wealth of others. To abstain ourselves from this selfish nafs’, it is in our power to do righteous deeds as the more good deeds we do and hence get closer to Allah, the more sincere we will be. The implementation of CSR in business organizations gives us the chance to ensure that our responsibility as a khalifah in this world is performed in an ethical manner. LimitationWe recognized three limitations throughout the process of conducting this project paper. The first limitation is the number of managers to be interviewed. We intended to interview 15 managers but unfortunately we just managed to interview 12 managers. This is due to the second limitation which is time constraint. The process of searching the contacts of the managers to be interviewed and the procedures of making appointments with major companies’ managers required a lot of time. In addition, we took quite a lot of time to get the response from the managers which we interviewed through email. Lastly, we were limit ed by the poor response from the managers especially from the major companies. Some of them claimed they could not espond to our interview questions because the information is confidential to their company and most of the managers we interviewed through email failed to reply our email. Implications for Practice We propose that the practice of CSR by Malaysian companies should be in line with the CSR policy in which it is supposed to only focus on encouraging the positive impact towards the stakeholders and not for benefits to the company itself. Apart from that, Malaysia as a Muslim country, we recommend the Malaysian companies to revise the Tawhidic Paradigm concept which claims man as a vicegerent. Hence, the companies should treat act of CSR as part of their responsibility as vicegerent.Moreover, there is supposed to be government intervention in order to encourage the practice of CSR by SMEs. Implication for Theory Our study examines the practice of CSR in Malaysian companies. W e come into the theory that most of the Malaysian companies execute CSR because of their concern to contribute back to society and for the sake of their reputation and branding. Plus, this study adds on a new idea on the theory of CSR from the Islamic perspective. In short, CSR is already part of the basic Islamic concept; vicegerency. The foundations of the CSR’s notion from conventional theories came from the values and principles that have been central to Islam since the times of the Holy Prophet Muhammad S. W. T. Future ResearchWe advocate those who desire to do the similar studies to adopt the couple of methods below to conduct this study. * Interview on the managers from each company. * Survey on customers regarding their perspectives on CSR CONCLUSION Our study concerned on business ethics and corporate social responsibility. After pursuing through this study, we discovered mixed views on CSR concept. To conclude, there are generally two basic motives of CSR; ethical m otivation and instrumental motivation. Ethical motivation is to achieve the right thing to do. If the company treats CSR as a voluntary act rather than just a compliance based act and they conduct it for the sake of creating good society, it is considered as ethical motivation.In contrast, companies which consider CSR as an instrumental motivation tend to just to achieve an economic goal. They treat CSR as a means for profit maximization. According to our findings, most of the Malaysian companies take CSR as an instrumental motivation as their core motive in executing CSR to gain good reputation and branding image. Nevertheless, from the views of the managers of the companies, CSR should be done to give back to society. We desire this project paper to end as an article for IIUM journal. REFERENCES Adam, C. , & Zutshi, A. (2004). Corporates Social Responsibility:Why business should act responsible and be accountable.Australia Accounting Review, 14(3), 31-39. Burke, L. , & Logsdon, J. M. (1996). How corporate social responsibility pays off. Long Range Planning, 29(4), 495-502. Devinney, T. M. (2009). Is socially responsible corporation a myth? The good, the bad, and the ungly of corporate social responsibility. Academy of Management Perspectives, 44-56. Ditlev-Simonsen, C. D. , & Midttun, A. (2010). What motivates managers to pursue corporate responsibility? A survey among key stakeholders. Corporate Social Responsibility and Environmental Management, 25-38. Drews, M. (2010). Measuring the business and societal benefits of corporate responsibility.Corporate Governance, 10(4), 421-431. Friedman, M. (1970). The social responsibility of business is to increase its profits. The New York Times Magazine, 173-178. Galbreath, J. (2009). How does corporate social responsibility benefit firms? Evidence from Australia. European Business Review, 22(4), 411-431. Abul, H. , & Hjh Salma, A. L. (2009). Corporate social responsibility of Islamic financial institutions and busine sses optimizing charity value. Humanomics, 25(3), 177-188. Holme, C. (2010). Corporate social responsibility: A strategic issue or a wasteful distraction? Industrial and Commercial Training, 42(4), 179-185. Knox, S. , & Maklan, S. October, 2004). Corporate social responsibility: Moving beyond investment towards measuring outcomes. European Management Journal, 22(5), 508-516. Lee, K. -H. , & Shin, D. (2010). Consumers’ responses to CSR activities: The linkage between increased awareness and purchase intention. Public Relations Review 36, 193-195. Mostovicz, I. , Kakabadse, N. , & Kakabadse, A. (2009). CSR: the role of leadership in driving ethical outcomes. Corporate Governance, 9(4), 448-460. Samy, M. , Odemilin, G. , & Bampton, R. (2010). Corporate social responsibility: A strategy for sustainable business success. An analysis of 20 selected British companies.Corporate Governance, 10(2), 203-217. Siwar, C. , & Md Tareq, H. (2009). An analysis of Islamic CSR concept and the o pinions of Malaysian managers. Management of Environmental Quality: An International Journal, 20(3), 290-298. Smith, K. H. , & Nystad, O. (2006). Is the motivation for CSR profit or ethics? Retrieved 11 June, 2011, from www. crrconference. org/downloads/2006hauglandsmithandnystad. pdf. The Hadiths. (n. d. ). Retrieved 11 June, 2011, from http://fortyhadith. iiu. edu. my/hadiths. htm. Weber, M. (2008). The business case for corporate social responsibility: A company-level measurement approach for CSR. European Management Journal, 247-261.

Personality Trait Nurture Essay - 523 Words

Human beings obtain their physical traits clearly through heredity. A nice boy gets the delicate shape of his nose from his mother. However, the question is, â€Å"Where does this ‘nice’ boy get his ‘nice’ trait from?† In the battle of ‘Nature versus Nurture’ in shaping an individual’s personality, nurture wins. Heredity is not the key factor in contributing to our personality. â€Å"People with high self-esteem and confidence get these traits not from their parents, but from their experiences.† –John Hoover â€Å"Genetic material does not make us human. Genetic material does not lead us toward self-awareness. Genetic material does not spontaneously give us language skills.† â€Å"Sigmund Freud a vast industry of psychoanalysis, psychiatry, psychotherapy,†¦show more content†¦Researches on adoption say, there was a pure 100% Korean kid biologically, who was adopted by American parents at a very young age. But this boy grew up to be an American behaviorally but nothing like Korean. Much alike, there are many other similar cases. For instance, in the University of †¦ this happened†¦ The fact that heredity determines the physical features makes a person tall. This fact gives him confidence since he is taller than others around him. Therefore, he is more likely to be a good basketball player than he actually is. The fact that knowing others around him, are shorter, makes him better. Therefore, it is not heredity that determines the ability of playing basketball, but it is the environment around him that gives him the confidence, which gives him the ability to play basketball. This fact proves that the human ability is sustained by the nurture theory. II. The significance of environmental influences in our behavioral aspects is significantly proven. Need to fix this paragraph. The human ability to do whatever they desire did not appear form heredity for they evolve from the environment that surrounds an individual. There has been a research between identical twins that are brought up by the same environment and the twins that are brought up by different environments. This research shows that the twins brought up by the same environment seems to beShow MoreRelatedLeadership And The Actions It Entails1175 Words   |  5 Pagessucceed within leadership roles, or whether successful leaders learn these characteristics throughout their career, which leads us to ask the question: Are leaders born or made? This age-old discussion is one that dates back as far as the nature vs. nurture debate, and a result a vast range of research has been conducted in this field over the years, with various writers reaching different conclusion, and as a result different theoretical perspectives forming. The premise of this essay is to delve intoRead M oreNature vs. Nurture Essay1620 Words   |  7 PagesDifferent personality traits make us who we are today. There are many factors to our personalities and each aspect illustrates a bigger picture of who we are and how we came to be. Openness to experience is a factor of the Five Factor Model (FFM) that describes my personality and is an essential part of who I am in this society. Openness utilizes active imagination, attentiveness to inner feelings, intellectual curiosity, interest in variety, and interest in aesthetics. It is used to display a generalRead MorePersonality Is Developed From Genes ( Nature ) Or Influenced By Environment ( Nurture ) Essay1436 Words   |  6 Pagesperson’s personality is developed from genes (nature) or influenced by environment (nurture). Personality is something every human has and is an essential element in their social world. This research is important to know if, how, and why personalities change. Different scholarly-based material was us ed to support either stance on the issue. The articles and research helped to decipher the roles of parents, genes, biology, the environment, experiences, and culture in a person’s personality. PersonalityRead MoreThe Nurture Versus Nature Debate1743 Words   |  7 PagesThe nurture versus nature debate is commonly seen as one of the most important issues in psychology. It is assuredly one of the best researched, with various studies dating back to the beginning of the 20th century. Two schools of individual difference theorists clearly differ in their approach to this question. The first school of thought, implanted in social psychology and sociology, claims that the environment is of principal importance in determining how individuals behave. For these theoristsRead MoreThe Nomothetic Approach in Personality Testing1573 Words   |  7 PagesThe Nomothetic approach is an approach to personality assessment. The term comes from the Greek word nomos which means law. In an onl ine dictionary homothetic is defined as giving or establishing laws. Look for universal laws of behaviour. It is based on traditional, classical science. In psychology the nomothetic approach focuses on people in general, trying to find regularities or laws between people. The approach was proposed by a German philosopher Wilhelm Windelband in the 19th century.Read MoreRetrospective Analysis Of Personality And Personality1120 Words   |  5 Pages Retrospective Analysis of Personality Alberto Villa PSY105: Into To Psychology Professor Dr. Colette Jacquot 9/5/16 â€Æ' Retrospective Analysis of Personality Personality is a blend of genetics, upbringings, and life experiences that makes a person unique. This essay will take a look at my life experiences and describe the changes and constants of my personality. I will also discuss how nurture and nature has an impact on personality traits. Also, there will be identification of biases and comparingRead MoreEssay on Psychology: Personality Theories1715 Words   |  7 Pages Introduction: What is Personality? Allport defines personality as ‘the dynamic organisation within the individual of those psychological systems that determine his unique adjustment to his environment’ (Allport, 1937). An individual’s unique personality traits and attributes are a powerful indicator of how he/she will interact with the work environment. The difference between average and outstanding employees can often be solely personality related. As the employee is the most valuable asset toRead MoreWhat Does The Big Five Domains Actually Do Not Capture The Full Spectrum Of Personality Traits?949 Words   |  4 Pageshow the Big Five domains actually do not capture the full spectrum of personality traits. Since the participants gave their information by self-reports, it would be good to show outcomes where they had been observed. Very few studies have assessed this information at the surface level. It would have been good to show how age can and should be respected in regards to the aging deve lopment. Not only do people develop their traits, but also everybody needs to develop their character. 1 Timothy 4:12Read MoreAlbert Bandura vs Raymond Cattell1390 Words   |  6 Pagespeople have in their lives by using science. Cattell was very big on personality, his definition of Personality is† that which permits a prediction of what a person will do in a given situation†(Cattell). Cattells definition of personality is very different from other theorist. Freud is a great example; Freud’s theory was that personality had three different types the id, the ego, and the super-ego. A person that has a strong personality can handle whatever happens to them and no matter how tough theRead MoreThe Birth Order Effect On Personality1099 Words   |  5 PagesThe Birth Order Effect on Personality: Is there a Cause or no Cause? Roxan Rivas Introduction Throughout the years, researchers have come to believe that birth order is an important factor in our lives, almost as important as gender or even genetics. This ties back to the old Nature vs Nurture theory, where it is not only our biology that defines who we are and what we do, it is a mixture of both our environment and our genes that help us develop as a whole. Whether you are an only child

The Use Of Light And Dark In The Crucible - Free Essay Example

Sample details Pages: 3 Words: 960 Downloads: 4 Date added: 2019/06/14 Category Literature Essay Level High school Tags: The Crucible Essay Did you like this example? The Crucible by Arthur Miller was written in 1952 and published in 1953. Miller uses light and darkness as symbols, a way portray tone and a way to characterize the character in the play. He also uses symbolism as a way to foreshadow the events that will take place later on in the play. Light in this story is connected to good and divinity. Even Though this is never stated in the story, it is safe to assume since light has been connected to these many times before in other stories. As stated in How to Read Literature Like a Professor Revised: a Lively and Entertaining Guide to Reading Between the Lines What the database relies upon, naturally, is repetition. If enough writers use a given object or situation in enough works, we start to recognize and understand the range of possible meanings (Foster 242). Since many other stories before The Crucible have used the connection of light to divinity and/ or good, it is safe to assume that this story will do the same. Don’t waste time! Our writers will create an original "The Use Of Light And Dark In The Crucible" essay for you Create order In Act 1 of The Crucible light is seen in the first few sentences of the introduction. The stage directions call for a narrow window in the left part of the room with light shining through it and a candle burning next to Reverend Parris who is kneeling beside the bed while praying. The open window and burning candle symbolizes an opening to God. Here, Reverend is praying for his daughter who he believes had been witched. By symbolizing the opening to God, it is evident from the beginning how much they rely on God or the church to fix their problems and lead them the right way. In the introduction that is leading into the dialogue of Act 1, it explains that they believed they held the candle that would light the world (Miller 22). The candle here represents knowledge and by lighting the world, they believe they will cause both an intellectual and spiritual enlightenment for everyone. In the introduction to Hale, it is stated that his goal is light (Miller 41). His goal being light mea ns that he hopes to bring holiness and peace to the people of the town by leading them which is why he plays a big part in the trials. In Act 2 of The Crucible, when discussing baptism, Proctor justifies his decision of not baptizing all his children by stating that he sees no light of God (Miller 60) in the pastor.. Since light is used to represent holiness and knowledge, this can be taken two ways. Proctor either believes that Reverend of the town knows nothing of God or he has no holiness to him. Aside from symbolism it also serves to characterize John Proctor. By doubting the holiness of the priest, it is shown that he is not so susceptible to the control of the church. Hes not as profoundly into the church and isnt driven by it completely like most of the town is. Another instance is when Hale is talking about murder and he is worried that it was never brought to light (Miller 68). Bringing something to light means to acknowledge it or make it known so this also shows that Hale has only good intentions since he doesnt want to hide any murders. The mention of the dark/darkness also serves as symbolism as well as characterization, similar to how light did. In almost every situation, light and darkness are the complete opposite of each other. Therefore, it is only natural that darkness is the symbolism for evil and demons. it is believed that the demons are afraid of the light hence their relationship to the darkness. People believe that darkness foreshadows the coming of evil. It is also a common thing for people to fear the dark. This is because the dark represents the unknown and death, two things that terrify humans. In the end, darkness is and will almost always be connected to negativity and/or evil. In the first act of The Crucible the town is described as having a few small-windowed, dark houses (Miller 22). This helps set the tone for the play since a dark town seems ominous. When Mr. Putnam accuses a witch of being bound to keep herself in the dark, it can be taken two ways. She is either trying to keep herself hidden and not be acknowledged since the dark represents that unknown. The other possibility is that she is at all costs going to stay on the evil path. Another instance of the dark being a symbolism od cause of the unknown was when Titube was co testing yet she couldnt tell her whole confession because according to her, it was black dark (Miller 47) In the second act of The Crucible, the scene starts of in a low, dark and rather long living room (Miller 49). The darkness here does two things. The first thing it does is set an Ominous tone like it did in the first scene. The second thing it does is foreshadow the tragedies caused by evil that are to come later in that scene. When Hale is speaking about the powers of the dark attacking their village, it shows how controlled they ate by Abigail because not for one second do they doubt her. It shows that Hale is a man that is easily persuaded and extremely gullible. Works Cited Gale, Thomson. Light and Darkness. The Columbia Encyclopedia, 6th Ed, Encyclopedia.com, 2018,www.encyclopedia.com/environment/encyclopedias-almanacs-transcripts-and-maps/light-and-darkness. Kampf, Diane. Dark Light Symbolism in Literature. Pen and the Pad, 21 Nov. 2017, penandthepad.com/dark-light-symbolism-literature-12280020.html. Miller, Arthur. The Crucible. New York, Penguin Books, 2003. PDF file. Foster, Thomas C. How to Read Literature Like a Professor Revised: a Lively and Entertaining Guide to Reading Between the Lines. Harper Perennial, 2014.

Themes In Like Water For Chocolate - 1440 Words

Brutal abuse, the true love that cannot come into fruition, and not allowed to think for oneself a normal or un-strong person would have crumbled under these situations. In the book Like Water for Chocolate by Laura Esquivel takes us on a roller coaster of emotions beautifully inscribed by the many themes in this book. Theme is defined as the â€Å"main idea or an underlying meaning of a literary work.† Throughout the book we are encountered with examples of violence or abuse that leads to the strengthening of the character Tita. The emotional repression that the character Tita experiences within the pages of the book. Lastly, the love that Dr. John Brown expressed to Tita and in returned allowed her to grow as a stronger character. As Laura†¦show more content†¦These quotes represent the sheer abuse that Tita had to deal with and eventually lead to her mental collapse. Similarly, Dr. Joseph S. Volpe a B.C.E.T.S. (Board Certified Expert in Traumatic Stress) states in his research that those who suffer from domestic violence or abuse â€Å"may become withdrawn, non-verbal†¦and [have] sleep difficulty† (Volpe). This is shown by all traits that Tita suffered at one point or another in the book, for example, the case of insomnia Tita developed â€Å"and so she worked on the bedspread and wept furiously, weeping and working until dawn†¦ for as long as she lived† (Esquivel 19). As shown by the author’s own words and the symptoms described by the trauma expert Tita was pushed so far by her mother that she ended up breaking mentally. Furthermore, Esquivel puts Tita though the gauntlet using the theme of emotional repression to keep her weak and obedient to her mother and from truly discovering herself. Early on, the author makes it apparent that Tita’s ideas mean nothing to her mother and Tita is nothing more than a tool to her, â€Å"You don’t have an opinion, and that’s all I want to hear about it. For generations, not a single person in my family has ever questioned this tradition, and no daughter of mine is going to be the one to start† (11). Having to swallow her feelings and ideas Tita was forcefully pushed back by her mother into compliance. Continuing in that manner Mama Elena forces Tita to prepareShow MoreRelatedComparison Essay Like Water for Chocolate vs. Things Fall Apart (Compare and Contrast the Recurring Theme of Traditions)1020 Words   |  5 PagesLike Water for Chocolate by Laura Esquivel and Things Fall Apart by Chinua Achebe are two novels that revolve around the struggle of adapting to traditions. Both novels take place in areas where tradition is fundamental. Therefore, the characters act different than those around them and are unable to adjust to their traditional lifestyles. . The two main characters in both books, Tita and Okonkwo, find it hard to live up to their own traditions, and fail to adapt to them as they go against theirRead More`` Like Water For Chocolate `` By Laura Esquivel1685 Words   |  7 PagesLaura Esquivel writes that â€Å"There are still some natural forces that everybody understands.† These forces are emotions and experiences that everyone faces, but these moments are not new, they are felt by all humans. In the novel, Like Water for Chocolate, Esquivel frequently uses magical elements to find similar experiences that the reader can relate to with characters in the book. She uses common emotions, sadness, jealousy and love, which are felt by everyone to convey how similar all human experiencesRead MoreLik e Water For Chocolate By Laura Esquivel Essay1521 Words   |  7 PagesThis paper was influenced through Laura Esquivel’s, Like Water for Chocolate, a tragic romance novel that is denied of love by family tradition. The key topics of this paper that analysis will be touching on are over main characters, theme, and symbolism. This paper explains the importance and the analysis of each main character by their description the author is providing a visual image for the readers to picture. Tradition is not only the theme of the novel but it shows how Mexican tradition isRead More One of the main aspects in the novel Like Water for Chocolate is magical1144 Words   |  5 PagesOne of the main aspects in the novel Like Water for Chocolate is magical realism. The author, Laura Esquivel, uses it to show the main themes Like Water for Chocolate Commentary One of the main aspects in the novel Like Water for Chocolate is magical realism. The author, Laura Esquivel, uses it to show the main themes in the novel, such as the power of food, and passion. It exaggerates the important points in the story so that they can be more easily identified. Foreshadowing can alsoRead MoreLike Water For Chocolate By Laura Esquivel1109 Words   |  5 PagesThe author of â€Å"Like Water for Chocolate†, Laura Esquivel, creates a unique take on books by combining a cook book with a novel. Through the use of delicious recipes to further the story line, it creates a special way of telling a story that leaves readers both hungry and emotional. Each chapter has its own recipe, usually a traditional but nonetheless exquisite recipe that reflects the specific nature of the chapter. Each recipe combines general themes throughout the book such as passion, heat, andRead MoreA Formal Analysis of Lindts Advertisement683 Words   |  3 PagesAdvertisement This is an advertisement of a renowned Swiss chocolate company, Lindt. What is being advertised is the companys well-known product, Lindor. It is a chocolate truffle with a hard chocolate shell and a smooth chocolate filling. The ad is composed of several objects: In the foreground of the image, a chocolate truffle with chocolate filling pouring into it is placed on a marble table; in the background, a chocolate maker with only his half face shown is gazing at the truffle. A sentenceRead MoreLiterary Analysis Essay811 Words   |  4 Pagesand they all live happily ever after. In fact, all protagonists’ fate is decided by the narrator’s hand. Just like the literary works we have recently read, including the poems â€Å"Sunday Greens† by Rita Dove, â€Å"Sinful City† by Jaroslav Seifert and the excerpt from Like Water for Chocolate from Laura Esquivel, the characters’ fate was sealed from that moment. Therefore, the most relevant theme through t hree works is that fate is for those too weak to determine their own destiny. We are fated, sinceRead MoreEssay about Like Water For Chocolate by Laura Esquivel733 Words   |  3 PagesLike Water For Chocolate The film, Like Water for Chocolate, represents a story through incorporating the idea of food as feelings and expressing the woman’s roles during the Mexican Revolution. The film is a romantic-comedy showing many joking ways of hard times and soft issues and the way of life. The most striking and theme seems to be how women seem to be in charge rather then males; during this time period, I thought that men were more likely to be the head of the household and in chargeRead MoreRebellion Against Oppression1599 Words   |  7 PagesHow Does Oppression Within â€Å"Like Water for Chocolate† and â€Å"The House of Bernarda Alba† Lead To Unnatural Consequences? In both ‘Like Water for Chocolate’ and ‘The House of Bernarda Alba’ rebellion against oppression is a strong theme, with both Tita and Adela struggling to break free of their mother’s authoritarianism. However, it is important to realise that with both characters, the authors are using them to symbolise their own journeys. Federico Garcia Lorca uses Adela’s strong willed fightRead MoreThe Theme of Love Essay598 Words   |  3 PagesThe Theme of Love In society today, when someone mentions the word Love and are referring to love between two of no relation, it is guaranteed that at least half the people surrounding you will shudder. Whether it be through observation or experience, people have come to learn that Love is far from being the ideal state in which one should live in and, for that matter, many choose to stay away from it. It is known to break hearts, to hurt feelings and, believe it or not, it truly is not

Through outsourcing and strategic alliances Free Essays

At the beginning of 1992, the computer hardware industry had become completely vulnerable to commoditization. This resulted in a vicious price war which took market share away from premium priced brands like Apple. As a result, the company had to formulate new strategies in order to build and maintain a competitive edge. We will write a custom essay sample on Through outsourcing and strategic alliances or any similar topic only for you Order Now In this respect, Apple stood in a unique position because its level of vertical and horizontal integration was matched only by IBM’s and IBM was competing in a different market. One of the strategies that the management undertook was to open its system to other standards and expand market share that way. This strategy was implemented through outsourcing and strategic alliances. Through outsourcing and strategic alliances, the company was able to not only minimize costs but also to differentiate its product line in order to widen its market appeal. However, as mentioned before, Apple stood in a unique position to exercise a considerable level of impact on the industry whether competing with a closed system or an open-ended one. Porter’s five forces before opening the system When Apple had first started selling its computers, the threat of new entrants had been minimal because the company was implementing a proprietary technology. However when IBM entered the industry with its open-ended systems, most manufacturers could manufacture clones at a fraction of the cost. This increased the threat of new entrants. Because the threat of new entrants was high, the threat of substitute products was also high. In this context, Apple began to lose market share because even though it was generating considerable value through packaging hardware and software together, the fact that it manufactured all the components in-house meant that the company was forced to sell its products at a premium price. This was a severe disadvantage for the company as competitors could offer the same level of features in their products at a fraction of the cost. Because of the high threat of new entrants and substitute products, the threat of competition was also very high. The competitive strategies that major players in the industry were implementing at the time were based on both hardware and software. In this respect, Apple’s graphical user interface had gained considerable market share because of its ease of use. However Microsoft had also been developing the Windows operating system which had competing features and which had the additional advantage of greater market penetration. Competitive strategies in the computer hardware industry in the mid 80s started to focus more on software as hardware was becoming increasingly commoditized. This meant that the only way for hardware manufacturers to develop a unique selling proposition was to package more software features into the hardware. The hardware manufacturers could not incorporate the Apple operating system because it was not compatible with any hardware specifications other than those manufactured at Apple. This resulted in increased market penetration for Microsoft’s operating system. However because Apple was developing a proprietary technology, it could not take advantage of the fast growing size of the market. As a result, the company was forced to confine its marketing and selling operations to the existing clients. However the availability of low priced competitor products meant that Apple was losing even its existing customers to the clone manufacturers. In this respect, the most profitable customer group was that consisting of corporate clients. However this segment of the market was price sensitive and therefore prioritized cost considerations ahead of other product features. This was the reason why Apple had been experiencing decreasing returns at the beginning of the 90’s. In spite of the nature of its organization structure which enabled it to offer complete solutions, Apple began to suffer a distinct disadvantage from its high prices. The fact that there was a high threat of new entrants and substitute products resulted in a high threat of bargaining power from the customers. Clone manufacturers like Dell did not have to engage in extensive research and development activities in order to manufacture new products. Instead they manufactured products based on standards pioneered by IBM. As a result, cost of production was considerably lower for these companies than they were for companies like IBM and Apple which had to conduct capital-intensive research and development activities periodically in order to bring out new product lines. With Dell for example, the competitive advantage lay in its unique distribution structure which cut costs further. This enabled clone manufacturers to offer a wide variety of product offerings, in the process facilitating a considerable level of bargaining power for the buyers. The bargaining power of suppliers was medium because most hardware manufacturers tended to maintain a joint venture framework in developing their products. For example, IBM had a partnership with Intel for sourcing the latter’s microprocessors. This partnership meant that manufacturers and their suppliers did not have to negotiate prices every time they developed a new standard. Therefore the industry was favourably positioned in terms of the bargaining power of suppliers for those manufacturers who maintained open standards. How to cite Through outsourcing and strategic alliances, Papers

Selective Attention free essay sample

A motivated person is ready to act. How he motivated person actually acts is influenced by his or her view or perception of the situation. Perception is the process by which an individual selects, organizes, and interprets information inputs to create a meaningful picture the world. Perception depends not only on the physical stimuli, but also on the stimuliaâ‚ ¬Ã¢â€ž ¢s relation to the surrounding field and on conditions within the individual. The key point is that perception can vary widely among individuals exposed to the same reality. One person might perceive a fast-talking salesperson as aggressive and insincere another may perceive the same sales person as intelligent and helpful. Each will respond differently to the salesperson. In marketing, perceptions are more important than the reality, as it is perceptions that will affect consumersaâ‚ ¬Ã¢â€ž ¢ actual behavior. People can emerge with different perceptions of the same object because of three perceptual processes: selective attention, selective distortion, and selective retention. We will write a custom essay sample on Selective Attention or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Selective Attention: It has been estimated that the average person may be exposed to over 1,500 ads or brand communications a day. Because a person cannot possibly attend to all of these stimuli will be screened out-a process called selective attention. Selective attention means that marketers have to work hard to attract consumers notice. The real challenge is to explain which stimuli people will notice. Here are some findings: 1. People are more likely to notice stimuli that relate to a current need. A person who is motivated to buy a computer will notice computer ads; he or she will be less likely to notice DVD ads. 2. People are more likely to notice stimuli that they anticipate. You are more likely to notice computers than radios in a computers store because you do not expect the store to carry radios. 3. People are more likely to notice stimuli whose deviations are large in relation to the normal size of the stimuli. You are more likely to notice an ad offering $100 off the list price of a computer than one offering $5 off. Although people screen out much of the surrounding stimuli, they are influenced by unexpected stimuli, such as sudden offers in the mail, over the phone, or from a salesperson. Marketers may attempt to promote their offers intrusively to bypass selective attention filters. Selective Distortion: Even noticed stimuli do not always come across in the way the senders intended. Selective distortion is the tendency to interpret information in a way that will fit our preconceptions. Consumers will often distort information to be consistent with prior brand and product beliefs. A stark demonstration of the power of consumer brand beliefs is the typical result of product sampling tests. In aâ‚ ¬? blindaâ‚ ¬? taste tests, one group of consumers samples a product without knowing which brand it is, whereas another group of consumers samples the product knowing which brand it is. Invariably, differences arise in the opinions of the two groups despite the fact that the two groups are literally consuming exactly the same product. When consumers report different opinions between branded and unbranded versions of identical products, it must be the case that the brand and product beliefs created by whatever means (e. g. past experience, marketing activity for the brand, etc) have somehow changed their product perception. Examples of branded differences can be found with virtually every type of product. For example, one study found that consumers were equally split in their preference for Diet Coke versus Diet Pepsi when tasting both on a blind basis. When tasting the branded versions, however consumers preferred Diet Coke by 65% and Diet Pepsi by only 23% (with the remainder seeing no difference). Selective distortion can work to the advantage of marketers with strong brands when consumers distort neutral or ambiguous brand information to make it more positive. In other words, beer may seem to taste better, a car may seem to drive more smoothly, the wait in a bank line may seem shorter, and so on, depending on the particular brands involved. Selective Retention: People will fail to register much information to which they are exposed in memory, but tend to retain information that supports their attitudes and beliefs. Because of selective retention, we are likely to remember good points about a product we like and forget good points about competing product. Selective retention again works to the advantage of strong brands. It also explains why marketers need to use repetition in sending messages to their target market to make sure their message is not overlooked. Subliminal Perception: The selective perception mechanisms require active engagement and thought by consumers. A topic that has fascinated armchair marketers for ages is subliminal perception. The argument is that marketers embed covert, subliminal messages in ads or packages. Consumers are not consciously aware of these messages, but yet they affect their behavior. Although it is clear many subtle subconscious effects can exist with consumer processing no evidence supports the notion that marketers can systematically control consumers at that level.